Key Takeaways
- Fnatic x DLSM: The new partnership introduces trading education and competitions to the Fnatic fanbase.
- Commercial Expansion: DLSM joins a strong list of partners as Fnatic continues broadening its brand reach.
- Competitive and Commercial Synergy: With strong tournament showings and high-profile deals, Fnatic is poised for sustained success in 2025.
UK-based esports powerhouse Fnatic has entered a strategic partnership with emerging trading platform DLSM, marking a significant step in bridging competitive gaming and the world of financial trading. DLSM now joins Fnatic as its official trading partner, offering fans new experiences and resources to better understand the mechanics of smart trading.
Fnatic and DLSM Unite for Strategic Innovation
According to the official announcement, the Fnatic-DLSM collaboration will introduce virtual trading competitions designed to engage and educate esports fans about the financial world. These events aim to blend the strategic intensity of esports with the analytical skills required in trading.
“We’re thrilled to partner with DLSM, an industry leader pushing the boundaries of innovation in trading,” said Gina Macauley, Marketing Director at Fnatic. “Just as our community thrives on strategy and precision in esports, DLSM equips traders with the tools and insights to the highest level.”
For DLSM, this marks its first move into the esports industry—and its first official partnership since launching in 2023.
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A Growing Partnership Ecosystem
With the addition of DLSM, Fnatic continues to diversify its partner portfolio, which already includes notable names like Sony INZONE, Red Bull, Betify, and Blacklyte. The deal represents more than just brand synergy—it showcases how esports teams are becoming platforms for fan engagement far beyond gaming.
This partnership also reflects a broader industry trend, as seen in recent moves by other organisations like Guild Esports, which also partnered with a trading platform, ENDX, earlier this year.
Fnatic’s Explosive Growth in 2025
2025 has proven to be a high-performing year for Fnatic both commercially and competitively. In June, the organisation was selected for the Rainbow Six Siege X Share program, with custom team bundles contributing revenue directly to Fnatic through Ubisoft’s affiliate structure.
The team also forged a collaboration with McDonald’s UK and appointed global agency IMG to spearhead its commercial expansion efforts. On the competitive side, Fnatic’s VALORANT squad reached the Grand Final of the Masters Toronto, further cementing the organisation’s global relevance across multiple titles.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of GameDegen.com. Before making any investment decisions, you should always conduct your own research. GameDegen.com is not responsible for any financial losses.
