In a strategic move aimed at deepening ties between crypto and esports communities, Flipster has announced its expanded role as the Official Crypto Exchange Partner for PSG Talon’s League of Legends team. This partnership marks a significant milestone in Flipster’s ongoing efforts to fuse high-performance crypto trading with the fast-paced world of competitive gaming.
The announcement, made on July 22, 2025, reflects Flipster’s vision to create a more interactive and immersive experience for both gamers and crypto enthusiasts. The collaboration builds on Flipster’s earlier partnership with Talon’s Dota 2 roster, announced in May, and now extends to one of the most-watched titles in esports history — League of Legends.
Bridging Crypto and Esports: A Shared Vision
At the heart of this partnership is a mutual commitment to innovation, access, and community. Flipster and PSG Talon aim to break traditional boundaries by offering fans unprecedented ways to engage with the team, players, and the crypto ecosystem. This isn’t just a sponsorship — it’s a cultural crossover.
Planned activations include exclusive in-person and virtual meet-and-greets, personalized video calls with star players, limited-edition collectible cards, and watch parties during high-stakes tournaments. These initiatives are designed to bring fans closer to the action while introducing them to the possibilities of digital finance.
Leadership Commentary Highlights Cultural Synergy
According to Youngsun Shin, Head of Product and Partnerships at Flipster, the partnership embodies a shared spirit of boldness and innovation:
“PSG TALON has always played with heart. They’re adventurous, bold, and unafraid to challenge expectations. In crypto, as in esports, it takes grit to go against the grain and build something new. We’re proud to be part of their journey and excited to give fans more ways to experience the game they love.”
Sean Zhang, CEO of Talon, echoed the sentiment, praising Flipster’s fresh approach and genuine commitment to the fan experience:
“They bring a unique perspective and deep care for our community. Together, we’re creating something special that our fans will feel and remember.”
Valentin Weller, Head of PSG Esports, emphasized the shared ambition to push boundaries and innovate:
“We’re thrilled to welcome Flipster as our official partner. Together, we aim to redefine the fan experience through creativity and cutting-edge technology.”
Flipster: A New Force in the Crypto Trading World
Founded in 2023, Flipster has rapidly gained a reputation as a zero-friction crypto exchange tailored for traders who value speed, liquidity, and precision. By aligning with esports — an industry driven by passion and digital-native communities — Flipster is expanding its brand beyond finance into the cultural and entertainment space.
TALON: Asia’s Powerhouse in Competitive Gaming
With its headquarters in Hong Kong and a footprint across Asia, TALON is a powerhouse in competitive gaming, fielding teams in titles like League of Legends, Dota 2, and Arena of Valor. The organization is also recognized for its lifestyle branding and content-driven initiatives, making it an ideal partner for a tech-forward platform like Flipster.
A New Era of Engagement
This partnership signals a growing trend of cross-industry collaboration, where crypto platforms seek to embed themselves into vibrant online communities. As esports continues to evolve into a global entertainment phenomenon, Flipster’s presence offers fans a new dimension of interactivity — one where digital trading and competitive gaming converge.
