Key Takeaways:
- Google’s Endorsement: My Lovely Planet’s inclusion in the #WeArePlay campaign signals growing mainstream acceptance of blockchain gaming.
- Frictionless Web3: Future success in blockchain games depends on seamless user experiences where Web3 tech enhances gameplay without being intrusive.
- Purpose-Driven Gaming: Gamers increasingly seek meaningful engagement, and My Lovely Planet’s model of tying play to real-world climate action is striking a chord.
Google’s #WeArePlay Features First Web3 Game
As Web3 gaming moves closer to mainstream adoption, a key shift is underway. My Lovely Planet, the mobile game that ties casual gameplay to real-world climate action, has made history by becoming the first blockchain-based game featured in Google’s global #WeArePlay campaign.
CEO Clément Le Bras says the move represents a shift in perception: “Platforms are realizing that blockchain is a technology layer, not just a monetization model.” For Google Play to spotlight a Web3 game shows how app stores are evolving to treat blockchain as a backend tool—one that’s optional, seamless, and integrated around user experience.
Frictionless Blockchain Integration Is the Future
Le Bras believes that for blockchain gaming to succeed, frictionless integration is critical. Players should not be required to engage with wallets or tokens upfront. Instead, value should emerge organically through gameplay.
“The key,” he said in a recent interview with Benzinga, “is trust. Players don’t need to know there’s a blockchain behind it until they’re ready to engage deeper.”
Also read: My Lovely Planet Becomes First Web3 Game Featured in Google’s #WeArePlay Campaign
This philosophy aligns with My Lovely Planet’s broader vision. The game rewards users with real-world impact—completing 100 puzzle levels leads to planting one tree. Over 380,000 trees have already been planted in Madagascar in partnership with Graine de Vie.
Purpose-Driven Gameplay Attracts Gen Z and Millennials
Le Bras sees a generational shift in gamer behavior. “Gen Z and Millennials no longer want just dopamine loops. They want purpose,” he said.
This shift has inspired what he calls “purpose as a game mechanic,” a model where real-world impact is as standard as leaderboards or skins. It’s part of why My Lovely Planet’s utility token, MLC, has surged more than 260% since launch and why the project aims for a $1 billion market cap.
Tokenized ESG: The Future of Climate Accountability
My Lovely Planet also ties gaming rewards to environmental governance. MLC holders can vote on real-world investments like carbon credits or clean energy, a system Le Bras describes as “crowd-directed climate action.”
Looking ahead, he sees tokenized ESG (Environmental, Social, and Governance) instruments becoming mainstream: “Every tree planted or CO₂ offset can be linked to a verifiable transaction,” he said. “Over the next five years, tokenized ESG will move from niche to norm.”
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of GameDegen.com. Before making any investment decisions, you should always conduct your own research. GameDegen.com is not responsible for any financial losses.
