Three Key Takeaways:
- Gamifly may be testing IOTA Rebased to launch NFT features across its hit titles like Cricket Fly.
- Aylab.io is driving adoption with smart contract–powered marketing, potentially positioning IOTA at the center of its ecosystem.
- This move could establish IOTA as a backbone for Web3 gaming growth in India and Pakistan, two of the most mobile-driven markets in the world.
Gamifly Leads Web3 Gaming in India and Pakistan
Gamifly, one of the fastest-growing Web3 gaming platforms in Asia, is reportedly exploring IOTA’s ecosystem for its next major blockchain integration. Known for titles like Cricket Fly and boasting more than 7 million registered users and 3 million active wallets, Gamifly currently ranks among the top projects on opBNB and Mantle.
With a dominant presence in Pakistan and growing traction in India — two markets with a combined population exceeding 1.6 billion — any shift in Gamifly’s infrastructure could have far-reaching implications for the broader blockchain gaming landscape.
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Aylab.io and the Push Toward Decentralized Marketing
At the helm of Gamifly’s growth is Aylab.io, a powerful player in the Web3 ecosystem specializing in smart contract–driven marketing and blockchain-native user acquisition. Aylab’s track record includes over 50 million on-chain transactions, 2.5 million wallets onboarded, and more than 200 million ads served across 500+ global campaigns.
Now, the company appears to be quietly piloting NFT collections on IOTA Rebased, the updated smart contract layer of the IOTA protocol. While no official statement has been released, subtle signs—such as code commits, metadata tags, and on-chain test activity—suggest that an IOTA-Gamifly partnership could be in development.
Why IOTA? Speed, Scalability, and Zero Fees
IOTA’s architecture is purpose-built for feeless microtransactions, data integrity, and scalability—key features that appeal to platforms like Gamifly operating in high-volume, cost-sensitive markets. IOTA Rebased introduces EVM compatibility, making it easier for developers to deploy smart contracts and NFTs with minimal friction.
For a gaming ecosystem serving millions in mobile-first nations, IOTA’s infrastructure could drastically reduce costs while improving performance and security.
Conclusion: A Signal Worth Watching
Though the rumored integration between IOTA and Gamifly is not yet confirmed, the growing evidence points to a strategic pilot phase already underway. If verified, this partnership could mark one of the most significant moves yet for IOTA within the Web3 gaming sector.
