Key Takeaways:
- My Lovely Planet is the first Web3 game ever featured in Google’s #WeArePlay.
- Players have helped plant over 380,000 trees by completing puzzle levels.
- Its $MLC token supports both in-game rewards and real-world environmental governance.
Paris, France – July 24, 2025 – My Lovely Planet, a Web3 mobile game focused on sustainability and environmental action, has been officially selected for Google’s prestigious global #WeArePlay campaign—marking a significant milestone as the first-ever blockchain-based game to receive this honor.
The campaign celebrates developers behind the most inspiring apps on the Google Play Store, placing My Lovely Planet among an elite circle of innovators influencing global audiences through mobile technology.
A Game Where Every Level Reforests the Planet
My Lovely Planet blends casual gaming with real-world impact. Players progress through relaxing puzzle levels, and for every 100 levels completed, a tree is planted through NGO partnerships like Graine de Vie in Madagascar.
To date, more than 380,000 trees have been planted thanks to its growing global user base. The game has proven that mobile gaming can become a force for environmental good, combining fun mechanics with a strong ecological mission.
The Role of $MLC: Tokenized Rewards with Real-World Utility
Central to the My Lovely Planet ecosystem is its utility token, $MLC (My Lovely Coin). This token empowers players and investors alike with:
- Reward Conversion: Players who stake $100+ in $MLC can convert in-game rewards into real tokens.
- Governance Participation: Token holders can vote on how the game’s treasury funds are allocated across green projects like reforestation, carbon credits, and clean energy.
Since its 2024 debut, $MLC has surged 261%, reflecting strong community engagement and a growing appetite for purpose-driven blockchain gaming.
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Recognition from Google Validates Web3’s Future
My Lovely Planet’s inclusion in #WeArePlay signals a historic moment for Web3 adoption. It showcases how blockchain games can transcend hype and deliver real-world value, both economically and ecologically.
“We’re thrilled to see our story shared globally through Google Play’s platform,” said founder and CEO Clément Le Bras. “This win is for every player helping reforest the planet—one level at a time.”
Conclusion: Gaming for Good Has Arrived
With Google’s recognition, a surging utility token, and hundreds of thousands of trees already planted, My Lovely Planet is setting the blueprint for how Web3 and gaming can power global sustainability movements.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of GameDegen.com. Before making any investment decisions, you should always conduct your own research. GameDegen.com is not responsible for any financial losses.
