Key Takeaways
- Pocketpair rejects NFTs, Web3, and major AI use, emphasizing creative integrity in gaming.
- The studio warns of an “AI game wave” bringing low-quality, automated releases to digital platforms.
- Palworld’s developer focuses on human-driven design, countering claims of AI use in its hit title.
Pocketpair Draws a Line on Tech Trends
Pocketpair, the developer and publisher behind Palworld, has taken a firm stance against one of the gaming industry’s most controversial trends. The studio has confirmed it will not publish games that use NFTs, Web3 elements, or heavy AI integration — arguing these technologies compromise the authenticity of game creation.
In an interview with Game Developer, Pocketpair communications director and publishing manager John “Bucky” Buckley explained that the company’s focus remains on creativity rooted in human effort.
“We don’t believe in it,” Buckley said. “If you’re big on AI stuff or your game is Web3 or uses NFTs, there are lots of publishers out there — but we’re not the right partner for that.”
This direct statement sets Pocketpair apart from other studios experimenting with blockchain or AI-powered content, reflecting a growing debate about what role emerging technologies should play in gaming.
An “Authenticity Market” in the Making
Buckley also warned that the industry could soon face an influx of low-quality, AI-generated titles. “Over the next two or three years we’re going to get into this weird era of really low quality, AI-made games,” he said.
He praised Steam for maintaining quality standards but cautioned that automated content will likely flood digital stores. The result, Buckley believes, could be the emergence of an “authenticity market” — a player-driven demand for genuine, human-made experiences.
This view echoes growing frustration among gamers and developers who feel the rise of AI-assisted tools risks reducing creativity to a formula. Pocketpair’s refusal to follow the trend could position it as a leader in what Buckley calls a “back-to-basics” approach to artistry in game development.
Responding to AI Allegations in Palworld
The studio’s anti-AI stance also serves as a rebuttal to persistent rumors surrounding Palworld. Since its release, some online commentators have accused the game of using AI tools during development — a claim Pocketpair continues to deny.
Buckley addressed the controversy directly, suggesting cultural misunderstandings contributed to the backlash. “One of their biggest pieces of ‘evidence’ was that because we hadn’t published the individual names of the translators it must be AI,” he explained. “Well, no — this is just poor Japanese culture in general.”
By clarifying the studio’s production methods, Pocketpair reinforces its commitment to traditional creative practices and transparent collaboration.
A Stand for Human Creativity in a Tech-Driven Era
Pocketpair’s position highlights an important crossroads for the gaming industry. As AI, NFTs, and Web3 technologies evolve, developers must decide whether to embrace these tools for efficiency or reject them in favor of artistic integrity.
For Pocketpair, the choice is clear. By rejecting automation-heavy approaches, the company aims to preserve what it sees as the essence of gaming: imagination, craft, and human touch.
Conclusion: Creativity Over Automation
While many publishers chase the next tech breakthrough, Pocketpair’s decision marks a bold return to fundamentals. Its refusal to use NFTs, Web3, or major AI tools is more than a business move — it’s a philosophical statement about the value of human creativity in a digital world increasingly defined by automation.
As debates over AI and authenticity continue, Palworld’s developer is making its priorities known: real people, real ideas, and real games.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of GameDegen.com. Before making any investment decisions, you should always conduct your own research. GameDegen.com is not responsible for any financial losses.
