Key Takeaways:
- The PUBG x Aespa event launches July 9 (PC) and July 17 (consoles).
- Aespa also recently announced a collaboration with Street Fighter 6.
- PUBG: Battlegrounds has sold over 88 million copies and remains a top PvP shooter.
Launch Dates Set for July 9 on PC, July 17 on Consoles
PUBG: Battlegrounds has officially announced a new collaboration with K-pop sensation Aespa, set to launch July 9, 2025, on PC and July 17, 2025, on console platforms. The reveal came via PUBG’s official X (formerly Twitter) account, generating buzz among both gaming and K-pop communities.
This marks the latest high-profile crossover for the battle royale giant, and comes just one day after Street Fighter 6 confirmed its own partnership with the futuristic girl group.
Aespa Expands Gaming Presence
The four-member group—Karina, Giselle, Winter, and Ningning—is known for blending K-pop with digital avatars and metaverse concepts, making them a fitting match for online gaming collaborations. In recent years, Aespa has become a frequent partner in the gaming world, leveraging their futuristic aesthetic and global fandom to enhance player engagement across platforms.
With Aespa’s Street Fighter 6 event already making headlines, their upcoming partnership with PUBG: Battlegrounds signals a growing trend of K-pop gaming crossovers in the industry.
Also read: Microsoft Lays Off Xbox Staff Despite Record Profits and Soaring Stock Price
PUBG: Battlegrounds Still Going Strong in 2025
Originally released in 2017, PUBG: Battlegrounds has maintained a large global player base across PC and consoles. The game, developed and published by Krafton, has sold over 88 million copies as of July 2025. Its mobile counterpart, PUBG Mobile, has also raked in more than $11 billion in revenue since its release in 2018.
While the Steam version currently holds a “Mixed” rating from over 2.5 million reviews, PUBG has achieved an all-time peak of more than 3.2 million players, a testament to its lasting appeal in the highly competitive shooter genre.
Conclusion
As the PUBG x Aespa collaboration event approaches, fans can expect limited-time content, cosmetics, or themed game modes celebrating the K-pop group’s unique digital identity. With launch dates staggered across PC and console, PUBG continues to blend pop culture with battle royale gameplay in a way that keeps the game fresh and relevant in 2025.
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