Key Takeaways:
- Seven Squishmallows-inspired sneakers feature in Puma’s second collaboration with Jazwares.
- Cam the Cat returns with an Easy Rider sneaker design; six new characters debut.
- Adult and kids sizes available, with prices ranging from $60 to $100.
Puma and Jazwares have reignited their successful partnership with a second Squishmallows sneaker collection, unveiled in 2025. This time, seven beloved plush characters have been reimagined as stylish, collectible footwear, following the popularity of last year’s initial collaboration.
From returning icons like Cam the Cat to new debuts such as Junie the Banana and Malcolm the Mushroom, the new Puma x Squishmallows line blends pop culture flair with sneakerhead appeal.
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Cam the Cat Returns with Signature Easy Rider Design
Leading the charge is Cam the Cat, the only Squishmallow character returning from the original 2024 drop. Cam now stars on a new version of Puma’s Easy Rider silhouette, sporting brown, black, and white hues that mimic the plush cat’s signature fur pattern. Cam’s winking face on the tongue and a nostalgic colorway make this design a fan-favorite and a nod to long-time collectors.
This adult-sized pair retails for $100 and is available now on Puma’s website.
Six New Squishmallows Join the Sneaker Lineup
The rest of the 2.0 collection welcomes six new characters making their Puma sneaker debut:
- Junie the Banana
- Carina the Purple Cow
- Graciela the Cactus
- Moxie the Bigfoot
- Malcolm the Mushroom
- Maui the Pineapple
Most of these are spread across Puma’s Rebound Femmes and Rebound Layups models. A special detail this time around is the addition of tiny lace charms featuring each character’s likeness — a collectible flair Cam’s design notably lacks.
Prices, Availability, and Sizing Details
Five of the seven designs — Cam, Junie, Carina, Graciela, and Maui — are already available through Puma’s online store. Cam and Maui’s adult-sized shoes are priced at $100, while the rest, available only in kids’ sizes, start at $60.
Moxie and Malcolm’s designs are expected to drop soon, completing the second wave of Squishmallow-themed sneakers. Each release continues the trend of blending Puma’s iconic shoe models with playful, character-driven visuals.
Puma Eyes Long-Term Success with Jazwares Collaboration
Following in the footsteps of Pokémon’s ongoing Squishmallows success — with Pikachu appearing twice — Puma appears eager to keep the Squishmallows crossover alive. With a wider variety of characters and sizing options, the brand seems poised to tap into both collector and casual audiences alike.
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