Key Takeaways:
- Riot Games now permits betting company sponsorships in Tier 1 League of Legends and Valorant, with strict limitations on broadcast and jersey branding.
- Revenues from these partnerships will be reinvested to support Tier 2 esports and improve the competitive infrastructure.
On June 26, 2025, Riot Games announced a major policy shift by allowing esports betting companies to sponsor Tier 1 teams in League of Legends and Valorant. This marks the first time Riot has officially opened its top-tier competitive scene to betting-related sponsorships, aiming to create a more sustainable and regulated ecosystem.
According to Riot’s official press release, the decision comes with carefully planned restrictions. Betting site logos will not appear on player jerseys, and Tier 1 official broadcasts will remain free from any gambling-related promotion. Riot says it will thoroughly vet and approve each betting partner before they can enter sponsorship deals, ensuring only licensed and reputable companies are involved.
The company acknowledged potential controversy, as some community members expressed skepticism on social media. Riot responded by stating that esports betting already occurs informally, and embracing it with strong regulation and transparency is the safest way forward.
Supporting Tier 2 Growth Through Reinvestment
Beyond Tier 1 partnerships, Riot Games has committed to channeling a portion of its revenue from the betting program into Tier 2 esports development. This includes increasing prize pools for smaller tournaments, enhancing competitive integrity systems, and expanding training and education for tournament organizers and rising professional players.
By reinvesting in the lower tiers of competitive play, Riot aims to build a stronger talent pipeline and improve long-term opportunities for aspiring pros. The company views the initiative as a way to fuel the full competitive ecosystem while safeguarding its integrity.
While opinions remain divided, Riot’s approach attempts to strike a balance between economic opportunity and maintaining trust within its player and viewer base.
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