Key Takeaways:
- Dubai is emerging as a global tech launchpad for gaming and Web3 innovation, especially for underserved markets.
- Rise of the Fearless leverages gaming for education and empowerment, using blockchain to reach rural and underbanked communities.
- Women in tech can lead by leaning into their strengths, finding influence in areas like marketing, management, and community building.
From her roots in Ethiopia to shaping the future of Web3 gaming in Dubai, Rise of the Fearless founder Kanessa Muluneh is blending tech, purpose, and opportunity. Her initiative isn’t just a game—it’s a movement aimed at empowering underserved communities through digital innovation.
Why Dubai Is Becoming the Silicon Valley of Emerging Markets
Muluneh credits the UAE’s forward-thinking policies for positioning Dubai as a global tech powerhouse. While traditional tech hubs like Silicon Valley are increasingly inaccessible, Dubai offers international reach with fewer gatekeepers.
“The UAE isn’t building a tech future for one nation—it’s building it for the world,” she told Tahawultech.com. Initiatives like the Dubai Programme for Gaming (DPG) reflect this inclusive vision. As the U.S. gaming sector cools, Dubai is heating up, attracting creators who want access and freedom to build.
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Gaming as a Tool for Financial and Social Inclusion
The creation of Rise of the Fearless began with a personal realization: that gaming and blockchain could deliver financial opportunity where traditional systems failed. What began as a TikTok NFT explainer in Amharic quickly evolved into a larger mission.
“I knew that for something to work in Africa, it had to solve a real problem,” Muluneh shared. Her ‘aha’ moment came when someone in rural Africa bought one of her NFTs with crypto. That experience proved how decentralized digital products could democratize access.
Inspired by Axie Infinity’s impact in the Philippines, Muluneh saw gaming as a scalable solution for African youth—offering both entertainment and financial empowerment.
Redefining the Role of Women in Gaming and Tech
While women remain underrepresented in gaming, Muluneh encourages a strategic approach rather than head-on competition. “Women don’t need to mimic men to make an impact,” she said. “We can lead in areas like marketing, community building, and operations—roles where emotional intelligence is a strength.”
Though her current team is predominantly male, Muluneh stresses the importance of creating entry points for women that offer influence and long-term growth potential. As more women find their footing in the space, she believes the industry will become more inclusive by design.
What’s Next for Rise of the Fearless?
With 3,000 daily active users, the platform is currently focused on refining the game and preparing for its next major update. While the initial launch was intentionally raw, Muluneh’s team aims to reinvest future revenues to fuel the growth of the gaming industry across both the UAE and Africa.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of GameDegen.com. Before making any investment decisions, you should always conduct your own research. GameDegen.com is not responsible for any financial losses.
