Key Takeaways
- The move positions Team Heretics as a leader in Web3 fan engagement within esports.
- Team Heretics integrates Chiliz-powered blockchain wallet into its store for real-time $TH token utility.
- Fans now enjoy tiered perks and voting rights through a seamless, on-platform loyalty program.
Native Wallet Integration Elevates Web3 Fan Experience
In a bold move for fan engagement, Team Heretics has integrated a native blockchain wallet into its official online store, marking a major step in the evolution of Web3 in esports. Powered by Chiliz, the new system allows fans to seamlessly connect their wallets, manage $TH Fan Token balances, and unlock exclusive perks directly on the club’s digital storefront.
This strategic integration eliminates friction between purchasing and reward access, turning every fan transaction into a gateway for deeper interaction with the organization.
Also read: FLOKI Unleashes Valhalla on Mainnet: A New Frontier in Blockchain Gaming
From Socios.com to a Fully Integrated Ecosystem
The new development builds on Team Heretics’ original $TH Fan Token launch in May 2020 via Socios.com. By bringing blockchain integration in-house, the organization now controls a fully integrated loyalty ecosystem. This shift gives fans greater convenience, immediacy, and access to token-based benefits—all within the club’s ecosystem.
As part of this evolution, Team Heretics is rolling out a tiered rewards structure where token holders can gain voting rights on key decisions, from match-day experiences to jersey designs, fostering a more engaged and participatory fan base.
Redefining Loyalty in Esports
“This makes token ownership more practical and instant while revolutionising how it connects with and rewards the community,” said Team Heretics CMO Alejandro Marcos.
With teams across League of Legends, VALORANT, and Call of Duty and a combined social following exceeding 7 million, Team Heretics is pioneering a fan-first model that could reshape digital loyalty programs in esports and beyond.
By embedding blockchain functionality directly into the point-of-sale experience, the club transforms passive support into active participation—an approach other esports and traditional sports teams are likely to emulate as tokenised engagement becomes the new standard.
