Key Takeaways:
- TikTok is testing a broadcast-style messaging feature called bulletin boards.
- Only creators can post on bulletin boards; followers can respond with emoji reactions.
- The feature is currently being tested by notable accounts like People magazine and the Jonas Brothers.
TikTok is quietly testing a new feature called “bulletin boards”, which allows creators and brands to send one-to-many messages directly to their followers. First reported by TechCrunch and spotted by Threads user Christina Garnett, this feature mirrors Instagram’s broadcast channels, offering a direct communication channel with limited interaction from followers.
One-Way Messaging for Creators and Brands
The bulletin boards tool supports text, images, and video posts but functions strictly as a one-way communication system. Only the bulletin board owner can publish content, while followers are limited to emoji reactions, similar to Instagram’s implementation.
According to TikTok, the feature aims to help creators and brands share updates, behind-the-scenes content, or exclusive messages in a more streamlined and direct way—without using Stories or feed posts. For example, creators can use bulletin boards to promote content drops, event appearances, or real-time updates.
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Early Testers Include High-Profile Accounts
Though still in the experimental phase, the feature is already being tested by well-known names, including People magazine, Paris Saint-Germain F.C., and the Jonas Brothers. These early adopters hint at TikTok’s ambition to position the tool as a professional-grade messaging space for large-scale audience engagement.
The feature could be particularly useful for artists, influencers, and brands seeking to cultivate more focused communities and offer followers exclusive content, updates, or promotional campaigns.
Copycat Moves Continue in the Social Media Space
TikTok’s bulletin boards are the latest example of social media platforms borrowing popular features from competitors. TikTok previously launched Stories and photo support to compete with Instagram, while Instagram famously cloned TikTok’s short-form video format with Reels in 2020.
It’s currently unclear whether bulletin boards will receive a wider rollout or gain additional features such as polls, which are already part of Instagram’s broadcast channels. But the move signals TikTok’s continued effort to diversify creator tools and keep users engaged on the platform.
